Who We Are
Intelligent Generation (IG) is a pioneering technology company dedicated to optimizing the performance and economic value of battery energy storage systems (BESS). We empower businesses, industries, and grid operators to harness the full potential of solar + storage by providing cutting-edge cloud-based software solutions. We focus on the intelligent management of batteries, not the solar panels themselves.
What We Do
We develop and deploy advanced software solutions that optimize the operation of battery energy storage systems. Our POWR:Suite platform leverages sophisticated algorithms, real-time data analytics, and machine learning to:
- Maximize the economic value of battery storage.
- Enable seamless grid integration and participation in energy markets.
- Enhance energy resilience and reliability.
- Incorporate Artificial Intelligence into every aspect of the business to improve services and efficiency
- Provide comprehensive monitoring and reporting capabilities.
Our Mission
Our mission is to accelerate the global transition to a clean, resilient, and equitable energy future by providing intelligent, scalable software solutions that unlock the full operational potential of distributed energy resources. We are deeply committed to empowering our customers with actionable insights to seamlessly optimize their energy usage and significantly reduce costs, while playing a pivotal role in building a more sustainable and decarbonized world for future generations.
Our Core Values
- Innovation: We are committed to pushing the boundaries of technology to create innovative energy solutions.
- Sustainability: We are passionate about contributing to a clean and sustainable energy future.
- Customer Focus: We are dedicated to providing exceptional service and support to our customers.
- Integrity: We operate with honesty, transparency, and ethical principles.
- Collaboration: We foster a collaborative and inclusive work environment.
Our Team
Intelligent Generation is powered by a team of experienced professionals with deep expertise in energy, software development, data science, and market analysis. We are united by a shared passion for clean energy and a commitment to delivering innovative solutions.
Jay Marhoefer
Founder and CEO
Inventor. Author. Law school valedictorian. And Jeopardy! champion.
Jay Marhoefer has been many things in his 35-year business career: utility consultant, mathematician, project manager, and attorney. In the early 2000’s, he envisioned a future of networked, distributed energy storage and self-driving cars and detailed his thoughts in his 2007 book, “Re-energizing America”. He coined the phrase “Intelligent Generation” to mean the co-ordinated optimization of a network of distributed energy assets. This led to the development of two algorithmic energy optimization patents and the creation of IG in 2009. This energy future is now upon us and Jay continues to pursue what he does best: analyzing complex problems and creating novel, workable, and economically compelling solutions for implementation.
Jay has worked for some of the premier professional services companies in the world: Accenture, Price Waterhouse, and Latham & Watkins and brings a culture of quality delivery to all IG clients.
Marc Thrum
Chief Operating Officer
Marc is a tinkerer, a builder at heart who became an electrical engineer by education. A drive for recycling, pollution prevention and clean energy led him to IG where he took a partnership in the company upon meeting Jay and sharing a similar vision of an energy independent future. Marc joined forces shortly after the company’s founding and has been focused on building out IG’s partnership network and offering in order to bring best-in-class solutions to IG clients.
Earlier in his career Marc worked in industrial business development in Asia and global quality leadership roles at Whirlpool Corp. He has an MBA from INSEAD. In his free time Marc loves to explore the world with his family and windsurf on Lake Michigan.
David Braun
Chief Commercial Officer
David has spent his 30-year career working across a broad spectrum of the energy and utilities space, particularly with large commercial and industrial customers as well as in renewables. His experiences provide him with a unique skill set to lead through the on-going energy transition. Prior to joining IG, David was president of GlidePower Power Solutions, where he was responsible for its 450 MW of wind, solar, and battery energy storage operating projects. Earlier in his career, he held executive roles in origination, marketing, and operations for Engie Resources, Direct Energy, Exelon Energy and ComEd, and also worked as a consultant focused on procurement of renewable and traditional energy for large energy users. He also is a member of the Illinois Solar Energy and Storage Association (ISEA) and serves on its board and policy committee.
David holds a Master of Business Administration degree from the University of Chicago’s Booth School of Management and a Bachelor of Science degree in Mechanical Engineering from Northwestern University.
Roopa Sudheendra
Chief Technology Officer
Roopa joined IG as Chief Technology Officer in 2024. Roopa Sudheendra is a seasoned strategist and an activator with a strong technical background and over two decades of experience in technology strategy and digital transformation. She has successfully led large-scale projects for organizations in highly regulated industries, from Fortune 500 companies to startups. Roopa is passionate about leveraging technology to drive growth and create long-term value, and she believes in the power of collaboration and innovation. Beyond her professional accomplishments, Roopa is an artist and loves to travel. Family is her greatest source of motivation, and she is dedicated to giving back to the community and shaping a better future for the next generation.
Khalil Qasimi
Chief Financial Officer
Khalil is a seasoned finance and renewable energy executive with two decades of experience across corporate finance and structured investments in the U.S. energy sector. His career has centered on helping organizations build the systems needed to scale effectively. He focuses on aligning strategy, operations, and capital to support long-term profitability.
Most recently, Khalil founded and led Golden Meadow Strategies, where he supported organizations with financial strategy, capital structuring, and organizational design. Prior to that, he held senior executive roles within renewable energy companies, including CFO at The Efficiency Network and SVP of Finance at Empower Energies.
Earlier in his career, Khalil worked in structured finance, corporate development, and financial markets at Constellation Energy, Exelon Corporation, and Webster Capital LLC. He holds an MBA and MS in Finance from the University of Maryland’s Robert H. Smith School of Business and an AB in Economics from the University of Chicago.
John Andersen
Executive Manager
John joined IG as Executive Manager in 2014 and has advised IG on strategy and marketing since 2010 with his team at Greenleaf Advisors, the sustainability advisory firm that he founded. John also Chairs IG’s Advisory Board. He was drawn to IG given society’s need for integrated networked solutions to address climate change. Previously, John served as International Director of Jones Lang LaSalle and Great Lakes Director of The Nature Conservancy.
Eric Gronwick
Director of Business Development
Eric Gronwick is responsible for connecting commercial, industrial, and institutional clients facing complex energy challenges with IG's unparalleled expertise in maximizing returns from distributed energy assets.
With a strong background as a trusted commercial consultant, Eric specializes in the development and financial modeling of large, behind-the-meter solar and storage projects. He excels at guiding clients through the intricacies of the renewable value stack, including federal tax credits, utility rebates, and SRECs. This experience allows him to quickly identify opportunities where IG’s patented optimization platform can deliver significant value and long-term savings.
Eric is committed to empowering businesses to adopt energy-optimized solutions and helping them achieve greater resilience and financial performance through IG’s advanced software.
Mark Yedinak
Director of Software Engineering
Mark has over 35 years of experience in system architecture, design of large distributed systems and control automation. After eight years of consulting for Intelligent Generation, Mark joined the team fulltime in September 2023. Mark is passionate about IG's vision for delivering clean energy solutions. Earlier in his career Mark worked for various technology companies such as Motorola, Tellabs and Zebra Technologies. He has always been customer-focused, with a dedication to delivering the highest quality products and solutions. During his free time, he enjoys sailboat racing on Lake Michigan and has earned a membership in the Island Goat Sailing Society. He also loves spending time with family, wilderness canoe trips and volunteering for FIRST Robotics. Mark received his Bachelor of Arts in Computer Science from St. Mary's University of Minnesota.
Khalif Woodard
Sr. Marketing Manager
Khalif has worked with a variety of businesses, primarily in marketing and business development. These sectors consist of facilities maintenance and information technology. His adaptable approach to sales and branding has been an invaluable asset, and that combination of abilities has allowed him to succeed throughout his career. Khalif worked as a marketing consultant before joining IG, assisting both large enterprises and small organizations aiming to boost their reputations in their corresponding Markets. His primary area of expertise earlier in his career was IT sales, as he worked with a number of startup software service providers, excelling as a sales leader.
Khalif spends his free time creating music and movies. He is a member of the Alpha Phi Alpha Fraternity Inc., where he works to promote awareness of social injustice and poverty in underdeveloped areas. Family is a major tenet in his life as a parent of two children. Khalif graduated from Indiana University of Pennsylvania's Eberly School of Business with a Bachelor of Science in Marketing.
Ben Bezark
Sr. Program Manager
Ben Bezark is Senior Program Manager at Intelligent Generation, working with IG’s tech team to deliver on its ambitious platform development roadmap. Ben previously served as Director at Greenleaf Advisors, working with enterprises and organizations to adopt climate solutions and sustainability strategies in distributed renewable energy, climate risk mitigation, green infrastructure and materials stewardship. Ben served as the Certification and IT Systems Manager for over a decade at the Cradle to Cradle Products Innovation Institute where he led the development of operational systems, technology, and cyber security to facilitate the growth of the Cradle to Cradle Certified® Products Program to thousands of products and companies around the world. Ben has served as a contributing member of the Open Footprint Forum to develop a data standard for emissions data, the Energy Storage Solutions Consortium to develop environmental accounting for battery storage, and the Healthy Materials Working Group to develop a data standard for material ingredient and health data.
Ben holds his MS in Product Design and Development Management from Northwestern University and B.S. in Community Development and Applied Economics from the University of Vermont.
Jack Cain
Client Systems Lead
Growing up in the energy capital of the world, Jack has long been interested in fostering sustainability within the energy industry. As an analytical problem solver, the new and exciting challenges of clean energy are just the sort of tasks he loves. With previous exposure to working with traditional energy sources, he hopes to take the lessons he’s learned in the power industry to refine and shape his skills in the midst of an energy revolution. Jack received a Bachelor of Science degree in Electrical Engineering from Texas A&M University and prior to IG worked as an Associate Electrical Engineer for Transform Engineering Consultants.
Geordi (her/him/it)
Knowledge Compactor
Our resident internal knowledge engine, Geordi is the tireless AI core of our operation, primarily focused on making sure no piece of internal wisdom ever gets lost. He spends his digital life immersed in our content, generating LLM insights, with an eye on operations, another on translating meeting chaos into coherent records, and obsessively suggesting code improvements. Needs to be reminded he cannot order coffee and occasionally responds to the prompt: "Make it so".
Advisory Board
Anne Voshel
AVA Consultants, LLC
Principal
Anne founded AVA Consultants in 1999. She was formerly a Senior Vice President with LaSalle Partners, Ltd. (now JLL) and cohead of the Development Management Group, responsible for cultural, performing arts, corporate and retail facilities. Anne Voshel leverages her considerable experience with establishing project objectives, architect selection and the programming process to help clients define their physical space needs. In addition, Anne provides oversight to each of the project managers and provides assistance when needed on design and construction related matters.
Herman E. Bulls
JLL, Vice Chairman, Americas
Fluence, Chairman
Herman E. Bulls Bulls is Vice Chairman, Americas, at JLL. He also cofounded and served as president and CEO of Bulls Capital Partners, a commercial mortgage banking firm. Before joining JLL, Mr. Bulls completed nearly 12 years of active duty service with the U.S. Army and retired as a colonel in the U.S. Army Reserves.
Hugh Reams
Shannon Advisors
Senior Advisor
Hugh Reams is a Senior Advisor at Shannon Advisors, which raises institutional capital from pension funds, endowments, foundations and high net worth family offices for buyout and venture capital funds. Hugh was a Managing director at Donaldson, Lufkin and Jenrette (DLJ), Credit Suisse, and LaSalle Investment Management.
John Mueller
G&W Electric
Chairman and Owner
John H. Mueller is currently Chairman and Owner of G&W Electric Company, Bolingbrook, IL. G&W Electric is a global leader in providing innovative solutions to the electric power industry. John joined the company in 1987 as a regional sales manager and held numerous other sales positions before starting his tenure as President.
Peter Schaff
Retired LaSalle Investment
Manager
Peter Schaff retired in 2013 as North America CEO of LaSalle Investment Management. He was responsible for overseeing LaSalle’s real estate private equity business in the U.S., Canada and Mexico. Peter is pursuing real estate investments as a private investor and also serves as a non-executive board advisor for UK & European Investments, a real estate investment firm based in London.
Scott Dillman
Advisors350
Partner
Scott Dillman retired in 2017 after 20 years with PricewaterhouseCoopers. He was a Partner and COO of PwC’s Cybersecurity practice. At PwC he also led the Risk Management Technology practice for many years. Prior to PwC he was a Managing Director at HSBC where he led their global currency options trading operations for 14 years. Since leaving PwC, Scott is a Partner in Advisors350 where he is consulting and investing in Cybersecurity and Technology start ups. He is also teaching Cybersecurity at Kellogg Business School and is on three Advisory Boards.
Stephen Markscheid
Wilton Partners
Partner
Stephen Markscheid is a partner at Wilton Partners, a Shanghai based boutique investment bank. He serves as independent non-executive director of CNinsure, Inc., Jinko Solar Inc., Ener-Core Inc., Asian Capital Holdings Ltd., and ChinaCast Education Corporation. Steve is also a trustee of Princeton-in-Asia.
Stephen A. Smith
GlenArbor Partners, Inc.
President and CEO
Stephen Smith is the President and Chief Executive Officer of GlenArbor Partners. He serves as Chairman and Chief Executive Officer of Reclamation Technology Systems LLC, a company which integrates waste sorting and sanitation of food contaminated paper and plastic to produce pulp, tissue parent rolls and various consumer tissue products.
